Impact films for institutions

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Impact films are institutional calling cards showcasing the outputs and public value of an organisation's research.

They are designed to attract grants, assist with sponsorships and raise funds for future research-led endeavours – especially during periods of funding renewal.

  • An impact film:

    • Is a clear demonstration of the change your institution’s research has made (or a credible projection of the change you expect it to make)

    • Explains the public value your organisation’s work, and the real-world impact of this value

    • Is an audio-visual representation of institutional or corporate identity

    • Ensures everyone knows what you stand for, what you’re working towards, and why

    • Highlights measurable indicators of success, and how you’re going to reach organisational and project goals and measure your success

    • Can be easily shared and presented online or to live audiences

    • Is a powerful accompaniment to reports for funders, boards, and policymakers

  • Impact films can be tailored to appeal to specific audiences that you need to engage, cultivate or steward, including:

    • UKRI and other public bodies and statutory funders

    • Trusts and Foundations

    • UHNW and HNW individuals

    • Regular giving

    • Legacies

    • Alumni

    • Gives unparalleled engagement and emotional connection to a cause

    • Illustrates complex research or ideas in accessible and memorable ways

    • Showcases researchers, teams, projects and places you’re raising funds for

We know that in order to attract funding, institutions need to show a clear correlation between research activities and their economic and societal impact, thereby demonstrating value for money. An impact film is a strategic tool focused on telling the story of an organisation’s impact.

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For an exploratory chat about using film for institutional impact (and to see some real-world examples), get in touch via email or contact us using the form below.